Young boys who take cars to drive fast are a danger to the public and to the police officer who have to apprehend them. There’s enough death on our roads from normal accidents without the mindless crime.
So when we came across a remarkable project in New Zealand targeting boy racers we thought we would share it. There is a short video clip which we are convinced any police officer that’s been dealing with ‘joy riders’ will appreciate. And any ad man will enjoy the creativity in getting to and influencing a really difficult group to reach.
Ogilvy New Zealand deserves great credit for their creative approach. Enjoy…
