Getting the most from an Anamorphic Image
Anamorphic 3d chalk drawings have allways produced the “WOW” factor from the viewing public. However the life time of the art work on the pavement is limited. So…
Cravendale, with the help of their advertising agency Gratterpalm and the events team from IMP have taken advantage of our vinyl reproduction method to get greater ROI from our 3D street art.
Instead of producing the artwork in chalk on the pavement, we produced it in the studio which allowed us to reproduce the image as a digital vinyl mat that could be reused many times.
Now the durable artwork was handed over to the IMP events team who toured it around 58 supermarket cars parks. In each location over 100 children were photographed riding a wave of milk on a surf board. The photograph was printed and inserted into a branded photo frame ready for them to take home. On sunny days, up to 200 had their pictures taken within the 3d image.
This is how Cravendale milked the very most from their investment in just one anamorphic image.
This campaign had been running in conjunction with their funny TV adverts, which we give a big thumbs up 
Back To 3D street artist for hire >>
