Shell were embarking on an internal training programme concentrating on disaster recovery processes.
They approach Media Gang to discuss the possibility of using 3D anamorphic images on the floor of the entrance to their HQ in London.
However the floor space and the flow of people made the location unsuitable. But during the conversation the idea of producing an illusion on a vertical plane came into play.
Shell wanted an image to make people think of what might happen in a disaster to the physical structure of a building and the critical communication and power infrastructure.
The building happened to be close to the London Eye so our artist created an illusion of a hole blown through the wall so you could see the London Eye and the damage to the building exposed broken communication and power lines.
The illusion was so powerful the employee would walk right to the wall in an effort to work out how the illusion was created and in some case to look down a corridor that did not exist in reality.
During the creation of the Art Work we ran into a number of Health and Safety issues to do with taking a traditional open air graffiti artist inside a building. Shell were fantastic in helping us address these issues to make the process safe and in doing so helped improve are knowledge to make it safe to work inside buildings.
Shell loved the work and the buzz it created with their employee and thus prepared then to get the most out of the disaster recovery training programme.
