The challenge at the Benfica stadium in Lisbon was simple. The tunnels leading to the car park and the stadium entrance were rather bleak places with dull and dirty concrete walls. Not a place to lift the spirits of people waiting in the queues on match day when 50,000 plus people attend matches. The brief was to create an artwork with colour and verve that would prepare people for the match.
The images were created in quick time, large, colourful with a strong football theme, which had the queues on match day trying to recognise their favourite players. It certainly improved the approach to the stadium.
There are many sports grounds around Europe that could do with a face lift like the Benfica ground and I don’ think it will be long before sponsors switch on to the possibilities of writing their brands into these images.
