Mars wished to draw attention to their range of Ice Creams. Initially we were asked to create a 3D anamorphic image. When the first location turned out to be the Bournemouth International Air show the creative minds thought about sand.
The sand sculpture created stood 8 ft high and weighed some 20 tons. The impressive structure was built right in front of the public, drawing large crowds. The sand artists arrived before the crowds to get the process started and to put down the Mars Ice Cream logo. Naturally Mars had sales points around the Air Show that did very well and the sand sculpture help form a positive association with the brand that would last a long time.
Not many people understand that sand sculptures are not made with beach sand and the special sand we use can be taken of any location. So if you want to attract attention to a brand or a product, imagine a 20 ton 8 ft sculpture in the centre of a town. Some talking point! And the sculpture does not have to be a castle, we can make almost anything out of sand.
