We were approached by Lincolnshire Council to promote No Smoking Day in Lincoln and Gainsborough. A very worthy issue in need of some serious street marketing:

  • Lung cancer is the second most common cancer in the UK.
  • Around 38,000 people are diagnosed with lung cancer every year in the UK.
  • Smoking is the single greatest avoidable risk factor for cancer.
  • It causes more than a quarter (29%) of all deaths from cancer in the UK.
  • Around half of all regular smokers will die from the habit.

The idea behind the campaign was to encourage and drive people from the street to their local NHS walk in centre on No Smoking Day. Upon reaching the centre, staff we’re at hand to help people with advice on the different ways in which to stop smoking.

We used our temporary paint to create multi-colored floor stencils. This is a tried and tested paint that is durable but can be easily removed afterwards. Here’s some pictures from the campaign.

The reaction to floor adverts is very impressive to watch. You’d literally see 1 in 5 people stop and read the advert! Here’s the feedback we got from the council:

“I have to say we were all really really pleased with the job, they looked so good and seemed to be everywhere 🙂 The changes you made to the positioning were fine and if anything just spread the message better. ”

It was interesting to watch people walking about and noticing them and the directional element was brilliant for getting a focus on the health shops. We did have a few queries at both sites on the day from concerned council officials who obviously hadn’t been kept informed by their colleagues but with a little reassurance all was well.”

Watch how easily the paint is removed:

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