Most people driving to an event at The ICC Birmingham will park in the NIA car park. The walk from the car park takes about 8 minutes. The route takes them along the canal towpath.

Media Gang offer a service placing adverts along the canal towpath to welcome guests, raise the profile of the organisation or just increase peoples confidence that they are going in the right direction.

In November 2010 Citroën used this service to welcome their dealers to a conference. As you can see from the pictures below, we are able to wash the biodegradable paint away with a stiff brush and water. By combing this with a mop and bucket we ensured that no paint went into the canal.

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