South Yorkshire Police, Sheffield City Council, the Sheffield Drugs & Alcohol Action Team and the Licensees Forum joined together to commission reverse graffiti campaigns in Sheffield, Doncaster and Barnsley to promote drink awareness and safety in the run up to Christmas.
We encountered a problem with this campaign, it snowed! Not wanting to let them down, we did some experiments using temporary spray paint on the snow.
It worked! and not only that, made the news and numerous papers.
When the snow did finally clear, we went back and did the reverse graffiti in all the cities.
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