Research has shown that when a user lands on a page the eyes go not to the graphics but to the text first.
...ITS WORDS THAT SELL ONLINE
This doesn't mean it isn't important as to how well designed your site is. Good design adds credibility and reassurance to a user. But the copy - often the underestimated bulk of your site - is your most effective tool for selling your product/services.
WEBCOPY ISN'T BROCHURE COPY PUT ON A WEBSITE
Don't fall into the trap of recycling existing company brochure editorial onto your website or even using your traditional copywriter. There are many differences to how web copy should be constructed because web users read differently online:
USERS DON'T READ - THEY SCAN
Test conducted tracking eye movements reveal that reading a screen is different to how printed material is read. To maximise the effectiveness of your site's potential your copy must be written with specific techniques, using an online copywriting expert.
BOOST YOUR SEARCH ENGINE RANKING
Think about websites you have
visited - how many times have you skimmed copy which is a repetition of
the same phrases and words strung together?
Search Engine Spiders which scan your site for page ranking will read the copy on a website. They not only asess content but also rank the page on the quality of the content.
This means that the more you invest in well written web content the better the performance of your website in search engines
MediaGang use experienced persuasive web copywriters to engage your customers and to achieve the maximum results from your website. Contact us for a free assessment of your current site and we can show you how our copywriting skills combined with SEO can make a difference to your business.