According to research from emarketer "Acquiring new customers can be five to ten times more expensive than retaining an existing one".
Building a relationship and rapport with a customer or client is an essential part of online marketing and developing your internet based business. Establishing a communication and trust with someone who has already purchased from you is essential to long term success.
GIVE YOUR CUSTOMER REASON TO REPEAT BUY
Keeping your customers informed of special offers and products they may be interested in will keep you at the forefront of their mind and when they are ready to buy you can ensure they will be thinking of you first. Your customers can also be tempted by offers on products they weren't actively looking for. If you develop trust through an ongoing relationship users will spend more money with you.
DATABASES ARE WORTH THEIR WEIGHT IN GOLD
Have clear email
newsletter sign up boxes in strategic positions on your web site and
create a database of potential repeat customers. Give your visitors a
reason to sign up for the newsletter by offering inentives. Generating
a database of specific demographics is priceless as you can appeal
directly with products to this market again and again.
WEB DEVELOPMENT SKILLS ARE NOT ENOUGH
Email
marketing is so much more than writing a few hundred words, adding eye
catching images and generating clean code. Psychology and understanding
what motivates people to act will bring more results.