https://www.mediagang.co.uk/blog daily 0.75 2026-10-17 https://www.mediagang.co.uk/blog/why-unconventional-marketing-works monthly 0.5 2026-10-17 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/c6e6349c-a661-48d6-a076-c08d676435da/Polo%2BSnow%2BStamp.webp Blog - Why unconventional marketing works In December 2009 the entire UK was covered by a fresh, white blanket of snow. To take advantage of the fresh white snow ad agency JWT produced a tactical ambient idea for a fresh, white mint. A 'Polo snow stamp'. When stamped in thick fresh snow it left a near perfect replica of the iconic white mint. 2. It can be emotional. Whether the audience feel shock, excitement, disgust or happiness, unconventional marketing is powerful in pushing people's emotions. People not only look at the advert but they will also have an opinion about it. It is something that doesn’t only pass through their eyes passively. It is something people watch and judge https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/be44cbbe-708a-4eb5-87b8-6487bf7b729e/Allegra%2Ballergy%2Bposter%2Bad.webp Blog - Why unconventional marketing works "To promote Allegra, ad agency Ig2 blanketed the city of Montréal with an eye-catching wild posting campaign. The 3-D ads depict a man who is blowing his nose using a part of the poster. Each poster was individually crumpled and stuck onto the man's face. The ads were strategically placed in parts of the city where people with allergies can't really take full advantage of summer. Allegra playfully reminds them that it's possible to get rid of allergy symptoms and enjoy the great weather. 3. Unexpected moments worth sharing As people watch and judge the advert, or participate in the experience, they will also talk about it. It may be that they film a clip to Instagram Stories, record on Facebook live, or send a snapchat to their mate, but onlookers will find it hard to resist sharing these unexpected moments. The social proof of this is far more powerful and far reaching than traditional print media as you will be targeting your demographic in a much more precise way. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/bfb921d5-f707-40c1-bfb8-309bbf1f402a/Projections%2Bby%2BMedia%2BGang%2Bto%2Bpromote%2BI%2C%2BDaniel%2BBlake.webp Blog - Why unconventional marketing works Video projections by Media Gang to promote the film I, Daniel Blake at the premiere in Liverpool 4. From outdoor to online Unconventional marketing is normally outdoors but it is incredible to see just how quickly it can make the leap online and on TV. With Facebook live, Instagram Stories and Snap chat, we are now more connected than ever and it is easy to experience something that just happened few seconds before. Unconventional marketing campaign does its own PR activity, for free! Unlike traditional advertising, where you might only choose one or two types of media, unconventional marketing is designed to go viral. If you create something unusual, passers by will probably talk about it, take videos, publishing updates or photos on all forms of social media. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/bb4c2e0a-391f-4698-b78f-10d4db93e772/An%2Bambient%2Bcampaign%2Bfor%2BJeep%2Bdesigned%2Bby%2BDone%2Bby%2BBates%2BY%26R%2Bin%2BCopenhagen%2C%2BDenmark.webp Blog - Why unconventional marketing works An ambient campaign for Jeep designed by Done by Bates Y&R in Copenhagen, Denmark. [Image source.] 5. Unconventional marketing is innovative. It is original, subversive, creative, and different to other forms of marketing that you audience may have seen before. Every unconventional marketing campaign is different from the others. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/4b653a2c-752b-4c4f-b234-46844696ced5/Frontline%2BFlea%2Band%2BTick%2BSpray.webp Blog - Why unconventional marketing works In March, 2009, this 225 square meter sticker promoting Frontline flea and tick spray was placed on the main floor of three shopping malls in Jakarta, Indonesia. Brilliant. Ad agency: Saatchi & Saatchi, Jakarta. 6. Brand association. If you do something that really stands out, that particular activity will be associated with your brand. For example if I say “a car with your product on the top” you will think: “Like Red Bull did”! https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/14ea8960-1970-4c78-8673-ef5cadeee0af/Termites%2Bchips.webp Blog - Why unconventional marketing works "Termites eat 24 hours a day." 7. The consumer can get up close and personal Unconventional marketing gives you the opportunity to show how your product works, how it is made, how big or small it is. you can also recreate an user experience for instance a software, a video game or pc experience. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/fd001799-f7af-4b7c-a2b5-cabb29a518d7/Bench%2Bpainted%2Bto%2Blook%2Blike%2Ba%2BKit%2BKat.webp Blog - Why unconventional marketing works Have a break, have a KitKat https://www.mediagang.co.uk/blog/power-of-anamorphic-images monthly 0.5 2026-10-17 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/995e4a73-8ecd-429a-967a-e4020d243de3/cylindrical%2Bmirror%2Banamorphosis.jpg Blog - The power of anamorphic artworks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/1790791511868-2MBC6IPKYW8U1L1YG4QR/Holbein%2Bpainting%2B_The%2BAmbassadors_.jpg Blog - The power of anamorphic artworks https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/1790791511855-QTS5113ZCA0L3H6J3890/Holbein%2BSkull.jpg Blog - The power of anamorphic artworks https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/12ea568f-f7f2-4a19-8231-960c3cbee753/Vault%2Bof%2Bthe%2BChurch%2Bof%2BSt.jpg Blog - The power of anamorphic artworks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mediagang.co.uk/blog/the-history-of-wild-posting monthly 0.5 2026-06-04 https://www.mediagang.co.uk/blog/the-history-of-wild-posting-7zpa3 monthly 0.5 2026-06-04 https://www.mediagang.co.uk/blog/the-history-of-wild-posting-cmspw monthly 0.5 2026-06-04 https://www.mediagang.co.uk/blog/reverse-graffiti-faqs monthly 0.5 2026-06-04 https://www.mediagang.co.uk/contact daily 0.75 2026-06-04 https://www.mediagang.co.uk/wild-posting daily 0.75 2026-10-17 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/18bf9ca1-8de0-4344-a96c-908a135747da/fashion-flyposter-advertising.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/3969465d-e03c-4d28-8303-d32f90390adc/fashion-flyposter.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/c16b8102-dd7a-4c6a-853f-7511e2cbd0f1/fly-posting-london.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a00e5d7c-8fc0-4185-b797-4306fa49eae6/flyposter-advertising.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/9a59c571-d7c0-4784-a974-8d1dbd70cce7/flyposting-supplier-uk.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/bb127c0e-8301-4772-a40d-5bc8a7913cbd/flyposting-uk.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/c7331468-2ebc-4606-bd3c-b751cd997958/london-flyposting-services.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/be93d0a6-a58f-4a95-add0-5836aa483fac/London-Flyposting.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/804ffab4-5fe5-4ce1-9930-4ff6bbeeb686/manchester-flyposting.jpg Wild Posting https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/f840f593-011b-442b-ba87-24e570d2694e/manchester-wildposting.jpg Wild Posting https://video.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a67fb7dd-3651-459b-a75b-154278118578/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a67fb7dd-3651-459b-a75b-154278118578/thumbnail Wild Posting Media Gang offers high-impact street advertising and Wild Posting services across the UK. Elevate your brand with bold, street-level campaigns tailored to urban hotspots. https://www.mediagang.co.uk/home daily 1.0 2026-05-29 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a9721855-a33b-4b7e-a2dd-00cdb4975b6f/hubspot.png Home We've worked for HubSpot https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/5188103a-ff95-4d96-ad65-d51792e4ecd3/samaritans.png Home We've worked for the Samaritans Charity https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/0ae3f35c-eed0-448d-92d5-38ec87a83f25/itv.png Home We've worked for ITV https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/f2bdf444-a286-4671-8b0a-e05042955754/london-marathon.png Home We've worked for TCS https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/d4777a4f-96ed-4b8d-bb33-285ce4eaeb97/urban-outfitters.png Home We've worked for Urban Outfitters https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/7928ef77-f79e-45ee-af40-d877edc813ca/wagamama.png Home We've worked for Wagamama https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/2bbbfcb7-57af-4bc0-86b6-cbad1e2349bf/metro-bank.png Home We've worked for Metro Bank https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/08a2e570-8148-4fef-a23c-55a0eadaae46/nike.png Home We've worked for Nike https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/b775a925-907a-4536-8f77-01a4019c4641/size.png Home We've worked for Size? 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Eco-friendly, viral street marketing using only water. 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EU Campaign https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/0348becb-0767-4118-a17b-11b1176f1c00/victoria-secret-reverse-graffiti.jpg Projects - Nike Lionesses Projections - Make it stand out Victoria’s Secret Reverse Grafitti https://www.mediagang.co.uk/projects/weetabixshire monthly 0.5 2026-10-26 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/df7edc6f-7bdd-44f8-b4ad-5159af46b64b/workmen-installing-welcome-to-weetabixshire-sign.png Projects - Weetabix PR Stunt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/16afa67a-fdf7-4193-8e9e-f8c6ea7399a6/weetabix-farmer-jim-beaty-welcome-to-weetabixshire.JPG Projects - Weetabix PR Stunt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/5ec25947-0551-4f3d-9f89-fd88a1eef938/weetabixshire-primary-school.JPG Projects - Weetabix PR Stunt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/e0af4459-485d-45d3-b1e5-5c4749a8446a/Local+resident+Terry+and+his+dog+Ollie+inspecting+a+Welcome+to+Weetabixshire+sign.JPG Projects - Weetabix PR Stunt - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/5df3e1c9-547f-40c9-9b63-254b9a5e629e/breast-cancer-stud-campaign.jpg Projects - Weetabix PR Stunt - Make it stand out Breast Cancer Campaign https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/2e702ca2-c32f-49ba-94c5-91425e3d85db/size-amsterdam-paste-up+1.jpeg Projects - Weetabix PR Stunt - Make it stand out Size? EU Campaign https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/75c0a15f-5db0-4796-bb75-e90cdbfc88a1/farmison-and-co-huge-QR-code.jpg Projects - Weetabix PR Stunt - Make it stand out Farmison & Co https://www.mediagang.co.uk/projects/breast-cancer-campaign monthly 0.5 2026-06-04 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/cca52d7f-8ce0-429e-bcb0-9de616e7d8f9/breast-cancer-stud-campaign.jpg Projects - Breast Cancer Campaign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/dd882da5-525b-46f9-956e-2f67f1e9da22/size-amsterdam-paste-up+1.jpeg Projects - Breast Cancer Campaign - Make it stand out SIZE? EU CAMPAIGN https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a581a176-b81e-4fd8-9578-46e5fea56b48/nike-lionesses-projections.jpeg Projects - Breast Cancer Campaign - Make it stand out Nike Lionesses Projections https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/e7826e47-523a-4c72-a140-925d851568ae/IMG_0370.jpg Projects - Breast Cancer Campaign - Make it stand out Farmer J Stickers https://www.mediagang.co.uk/projects/kelloggs-projection monthly 0.5 2026-06-04 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/e721d089-7748-4381-b39f-bad61deb5a38/kelloggs-projection-london-building.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/bdb24a8d-f9d0-418e-bbec-1c97edd1f3de/kelloggs-projection-london-eye.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/d03e83da-5a07-48fb-8d11-4d3776e91028/kelloggs-projection-london-cyclists.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/64f269c9-ce5e-4f8d-8d2e-9d55bb11dace/kelloggs-building-projection-london.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/042c8047-4aed-474a-9ddc-b4608ea5f637/kelloggs-projection-london-logo.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/571a7a1d-cf15-42d7-9784-9fdb8c714dc1/kelloggs-projection-london-stree-corner.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/7e30bea9-1e16-4c25-8991-183c4ab2caf7/kelloggs-projection-london-feet.jpg Projects - Kellogg's Projection - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a640c704-b831-49ed-9457-449b4a67e3f4/currys-dyson-vicky-pattison.jpeg Projects - Kellogg's Projection - Make it stand out Currys x Dyson PHONEBOX https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/a581a176-b81e-4fd8-9578-46e5fea56b48/nike-lionesses-projections.jpeg Projects - Kellogg's Projection - Make it stand out Nike Lionesses Projections https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/d193aef7-b0d2-4eb0-93f3-c23add47588d/breast-cancer-stud-campaign.jpg Projects - Kellogg's Projection - Make it stand out Breast Cancer Campaign https://www.mediagang.co.uk/projects/shelter-projection monthly 0.5 2026-09-30 https://images.squarespace-cdn.com/content/v1/62039217b08acf2bc0179427/fc1b9671-c7dd-4856-99c0-14770ad777f7/shelter-liverpool-projection-close.jpg Projects - 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