[our services]

Reverse
Graffiti

 

Make an Impression
Without Leaving a Trace.

The ultimate eco-friendly advertising solution. We use nothing but water and specialised stencils to reveal your brand message on dirty city streets, creating massive, high-impact visibility that's impossible to ignore.

  • A circular emblem bonded in the sidewalk reading "GAP.CO.UK 120 Oxford Street" with a central "GAP" logo, surrounded by a ring of text.
  • A sidewalk stencil with a motivational message about early detection of breast cancer, reading: 'IF YOU DON'T LOOK FOR IT, YOU COULD MISS IT. EARLY DETECTION SAVES LIVES.'
  • Street sidewalk with a tile embedded in the concrete that reads 'M&S WE'RE BACK'.
  • The sidewalk has a painted message that says "wagamama small choices. BIG CHANGE" on wet pavement.

Why Choose Clean Advertising for Your Brand?

 

Also known as Clean Advertising or dirt tagging, reverse graffiti is a groundbreaking, environmentally conscious way to advertise. Instead of applying ink or paint, we clean away grime from pavements using high-pressure jets and custom stencils.

The result? A bold, highly visible advertisement that stands out against the surrounding dirt, providing a sharp contrast and a truly memorable moment for passersby.

In a crowded media landscape, your message needs to be unique, ethical, and shareable. Reverse Graffiti delivers on all fronts:

 

Eco-Friendly
& Sustainable

This method is 100% green. It uses no harmful chemicals, only water, making it perfect for brands committed to sustainability and corporate social responsibility (CSR).

High-Impact
Novelty

The surprising nature of the medium turns heads. It's a true spectacle that generates instant curiosity and high dwell time—people stop to figure out how it was made.

Viral & Earned
Media Gold

The novelty and ethical angle make these campaigns highly shareable on social media and attractive to local news outlets, delivering huge earned media value beyond the initial placement cost.

Hyper-Local
Targeting

Depending on the pavements, we place your ad directly at the point of purchase or in high-traffic urban areas, guaranteeing exposure to your precise target demographic.

 

Reverse Graffiti is an ideal medium for brands looking to make an eco unforgettable impression:

Eco-Conscious Brands & Non-Profits:
Align your advertising method with your core mission.

Product Launches:
Create a high-buzz teaser campaign that builds anticipation.

Events & Festivals:
Guide attendees and promote sponsors with a unique visual path.

Our Seamless Reverse Graffiti Process

  • We identify high-grime, high-footfall locations in major cities (e.g., London, Manchester, Glasgow) that align perfectly with your audience.

  • Our team designs and manufactures durable, high-definition stencils to ensure your logo and message are perfectly rendered.

  • Our trained, professional crew executes the washing process quickly, safely, and cleanly, often performing the work overnight for maximum impact at dawn.

  • You receive a comprehensive photo report documenting the precise location and clarity of every single impression.

Ready to Clean Up Your Marketing Game?

Stop adding noise and start making a clean statement. Tell us about your next campaign,
and let us show you how powerful a simple stencil and water can be.

 

Interested in pairing Reverse Graffiti with other non-traditional media?

Ask about our Wild Posting and Ambient Stuntcapabilities.