Currys x Dyson Phonebox

The Challenge

To install a phonebox in Covent Garden, covered in hair where a celebrity would answer the telephone in the Hairline Booth where callers had the opportunity to win a Dyson V16 Piston Animal vacuum cleaner.

The Campaign

We researched the types and dimensions of the traditional London telephone box, built to specifications, colour matched to the client’s branding, sourced the hair to blend with the celebrities and installed it on site for the launch.