Nike Lionesses
Projections

The Campaign

Projecting the Lionesses onto numerous walls and the Eurostar train for the build up to the Euros. The campaign to promote the Lionesses Euro Competition aimed to project imagery onto various locations, specifically highlighting the attributes of power, defense, and speed.

The Result

The campaign featured projections of players' images onto the Eurostar train and the National Gallery and National Opera House. Key considerations involved meticulously selecting appropriate projection sites with suitable surfaces and ensuring high production standards.