Shelter Projection

The Challenge

As part of the General Election Campaign, the Merseyside Shelter hub wanted to deliver a campaign action that illustrates the lack of social housing in the city, and demonstrates the possibility of what could be built in place of the empty homes/buildings that are there.

The idea was to map a social home projection onto an abandoned/empty building in the Anfield area, showing a vision for what could be.

The Campaign

We met with the client to find locations that would work for the projection mapping of the family inside the home, having dinner, watching tv and studying. We adapted the content to fit each of the windows and doors, on the night we filmed and captured the projection with drone footage.