Largest QR code in the world

The Challenge

To paint the largest QR code in the world in a field in North Yorkshire in January. Challenge was to work to the vast scale (60.2m x 78.8m) out in the wild, painting in adverse conditions, capturing drone footage in the wind (there was a drone casualty!). 

The Campaign

Farmison & Co wanted to promote their mission as an online butcher to provide better meat sourced sustainably in the UK by allowing customers to scan a QR code on the packaging to see exactly which farm the meat was produced from.