Victoria’s Secret
Reverse Graffiti

Victoria's Secret was launching the return of its Fashion Show, featuring a collaboration with the artist Bambi to create a new set of wings. These wings were subsequently executed as clean graffiti across the UK, complementing a broader campaign that included fly-posting, a mural unveiling, and an online presence.

The Campaign

We conducted a thorough review of our established locations in Brighton, Bristol, Glasgow, Manchester, Liverpool, and London, selecting the most strategic pavement sites in each city. Installation of the campaign was completed over a four-day period.

The Result

The online component of this campaign achieved the highest engagement of any prior Victoria's Secret initiative.