disney water activated stencils

The Campaign

To help promote a summer campaign for TV shows on Disney+, we created 6 stencil designs and used hydrophobic paint to create what we call rain -activated adverts.

The PROcess

Created for a social media content campaign, this project featured water-activated adverts that revealed themselves when sprayed, mimicking the effect of rain. Over time, we have tested multiple solutions for water-activated street art. While aerosol spray products deliver crisp line definition, they do not dry 100% invisible—making them great for general public street campaigns, but less suited for high-detail video shoots. For this project, we opted for a liquid solution that dries completely invisible. Working with this formula requires precise application: applying too much causes the edges to bleed, whereas applying too little leaves gaps in the design. We wrapped up an initial on-site shoot followed by a secondary session to capture additional footage, and once complete, all stencils were cleanly removed using our high-powered mobile steam cleaner.

The Result

A well received and liked playful social media campaign.